Pandora was founded by musicians and music‑lovers.
Pandora is the world's most powerful music discovery platform - a place where artists find their fans and listeners find music they love. We aim to create a world inspired through listening.
Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.