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Although he was the first out of the gate, it took Williams a while to get started. For most of 1995, he attempted to boost his credibility by tagging along with Oasis, hoping that Noel Gallagher would give him a couple of songs. He never did, but all of his time with Oasis launched Williams into a world of heavy partying, drinking, and drugging. Over the course of 1996, he was only heard from in gossip columns, and every published picture indicated he had put on considerable weight. Occasionally, he was quoted as saying his new music would abandon lightweight dance-pop for traditional Brit-pop, but his first single was a cover of George Michael's "Freedom '90." Released late in 1996, the single was a disaster, but his second single, 1997's "Old Before I Die," was more in the vein of his early pronouncements, featuring a distinct Oasis influence.
Williams finally released his first solo album, Life Thru a Lens, in 1997. The album became a big hit in Britain, prompting his second, I've Been Expecting You, to go multi-platinum upon its release in 1998. (The Ego Has Landed, a U.S.-only compilation designed for breaking Williams to American audiences, was released stateside in the spring of 1999.) Sing When You're Winning followed in late 2000, gaining success with the video hit "Rock DJ," while a big-band album of standards (Swing When You're Winning) appeared a year later. By this point, Robbie Williams had become one of Europe's premier pop stars, known for his headline-grabbing behavior as much as his hit-studded albums. Moreover, his solo work had sold far more copies than his work with Take That.
During 2002, Williams celebrated an enormous new contract with EMI (rumored to be upwards of 80 million dollars), but suffered the loss of his longtime production partner Guy Chambers. Escapology, the fifth Robbie Williams album (and the last to include Chambers' input), sold millions of copies in Europe, though it failed to persuade American audiences. As a result, the 2003 concert record, Live at Knebworth, wasn't released in the States. He introduced a new musical partner, Stephen Duffy, with a pair of songs from his compilation Greatest Hits, then reappeared in 2005 with Intensive Care. Although the album topped charts in Europe and helped Williams set an impressive concert record -- his 2006 world tour sold over one-and-a-half-million tickets in one day -- a certain creative atrophy was setting in, despite the new input from Duffy.
Within a year, he had recorded and released Rudebox, a dance album recorded with half-a-dozen outside producers, some featured guests, and several covers instead of self-penned material. Rudebox hit number one across Europe but only went double platinum in the U.K., becoming his lowest-selling studio album to date. Accordingly, Williams' next album -- the 2009 release Reality Killed the Video Star -- found him returning to the sound of his older albums, with the Buggles' Trevor Horn handling all production duties.
The following year, most news of Robbie Williams surrounded his reunion with Take That, which took the form of a new album, Progress, plus a few new songs recorded with bandmate Gary Barlow that were released on a new Williams hits collection, In and Out of Consciousness: Greatest Hits 1990-2010. Barlow also figured in the writing and production of the ninth Robbie Williams studio album, Take the Crown, released in late 2012. Produced by Williams alongside Jacknife Lee (Snow Patrol, R.E.M., Bloc Party), the album saw Williams return to the eclectic pop sound of his earlier work, with a trailer single ("Candy") written by Williams and Barlow. The single reached number one across Europe, including the U.K., as did the album, which was certified platinum.
For his next release, Williams worked with Guy Chambers again on his second swing album, Swings Both Ways, which comprised a mix of standards and originals. Released in late 2013, it featured a variety of guests including Lily Allen, Olly Murs, Rufus Wainwright, Kelly Clarkson, and Michael Bublé. Williams spent the next few years relatively quietly, settling into family life with his wife Ayda Field and their two children, and releasing only an odds'n'sods collection (Under the Radar, Vol. 1) in late 2014. ~ Stephen Thomas Erlewine