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Herb Alpert & The Tijuana Brass

One of the most successful instrumental performers in pop history, trumpeter Herb Alpert was also one of the entertainment industry's shrewdest businessmen: A&M, the label he co-founded with partner Jerry Moss, ranks among the most prosperous artist-owned companies ever established. Born March 31, 1935, in Los Angeles, Alpert began playing the trumpet at the age of eight. After serving in the Army, he attempted to forge an acting career, but soon returned to music, recording under the name Dore Alpert for RCA.

With Lou Adler, Alpert co-wrote a number of Sam Cooke's most enduring hits, including "Wonderful World" and "Only Sixteen." Under the name Dante & the Evergreens, he and Adler also recorded a cover of the Hollywood Argyles' "Alley Oop"; additionally, Alpert produced tracks for the surf duo Jan & Dean. In 1962 he teamed with Moss to found A&M Records, scoring a Top Ten hit with the single "The Lonely Bull."

From its humble origins as a company run out of Alpert's garage, A&M grew to become the world's biggest independent label; among its greatest successes were the Carpenters, Cat Stevens, Joe Cocker, and Sergio Mendes & Brasil '66. Nevertheless, Alpert and his backing unit, the Tijuana Brass, remained the label's flagship act: on the strength of the hit "A Taste of Honey," his 1965 LP Whipped Cream and Other Delights topped the charts, popularizing his Latin-influenced style (dubbed "Ameriachi"). The follow-up, 1965's Going Places, also hit number one, launching the hit "Spanish Flea."

After 1966's What Now My Love -- his most popular effort, remaining at number one for nine weeks -- Alpert continued to dominate the charts with records including 1966's S.R.O. and the following year's Sounds Like and Herb Alpert's Ninth. In 1968, he scored his first number one single by taking a rare vocal turn on a rendition of Burt Bacharach's "This Guy's in Love with You"; the album Beat of the Brass followed the hit to the top of the charts, becoming Alpert's fifth and final number one LP.

Released in 1969, Warm was the first of Alpert's 11 albums not to crack the Top 20; by 1971's Summertime, his commercial fates had fallen to the point where he no longer reached the Top 100. As A&M continued to thrive, he moved his primary focus from music to industry, although he regularly recorded throughout the early '70s; 1974's You Smile -- The Song Begins was his most successful outing in several years, but subsequent releases like 1975's Coney Island and 1976's Just You and Me met with greater chart resistance.

In 1979, Alpert staged a major comeback with Rise; not only did the album reach the Top Ten, but the title track topped the singles charts and became the biggest hit of his career. The follow-up, 1980's Beyond, was a Top 40 success, but subsequent efforts like 1982's Fandango and 1985's Wild Romance fared poorly. In 1987 Alpert enjoyed another renaissance with the album Keep Your Eye on Me; the lead single "Diamonds" hit the Top Five and featured a guest vocal from Janet Jackson, one of A&M's towering successes of the late '80s.

Alpert continued recording throughout the 1990s, producing work like 1991's North on South Street, 1992's Midnight Sun, and 1997's Passion Dance. After selling A&M to PolyGram in 1990 for a sum in excess of $500 million, he and Moss founded a new label, Almo Sounds, in 1994; among the imprint's hit artists was the group Garbage. His own albums, including 1997's Passion Dance and 1999's Colors, were also released on the label. Alpert also tackled other forms of media, exhibiting his abstract expressionist paintings and co-producing a number of Broadway successes, including Angels in America and Jelly's Last Jam. He also established The Herb Alpert Foundation, a philanthropic organization dedicated to establishing educational, arts, and environmental programs for children.

In 2007, Alpert and his wife, former Sergio Mendes & Brasil '66 vocalist Lani Hall, began regularly touring and recording together, releasing 2009's Anything Goes and 2011's I Feel You. The albums found the duo touching upon various aspects of their careers, including jazz standards, Brazilian and Latin music, pop songs, and reworkings of classic hits. In 2013, they released the third of these albums with Steppin' Out, which also featured keyboardist Jeff Lorber. ~ Jason Ankeny, Rovi
full bio

Selected Discography

Comments

I haven't seen that album cover in a long time.
I believe that cover had the song Mae, on it.i danced with my son to that song when he was a baby.

If I close my eyes I can hear my Dad whistle along to the music. I really miss that.
I remember so clearly the whipped cream album cover...love this all nite long!
alansmithcfl
Beats the RAP BOOM CRAP!
Herb.......s t i l l love this music..alway s !
We need this music to come back....
One of the best from Bert and Hal. Awesome songwriters.
811432216
Hey what is this? The dating game? But I love it! Is just something about this sound! Its very clean and satisfying!
Like many of you I grew up listening to this wonderful music. Mom and dad would put a stack of albums on the stereo and that is what we all listened to. Had the opportunity to see he and Loni in Milwaukee last year. Oh the wonderful memories.
jerrodsdad37 2 1
The Teaberry shuffle!
Love u herb.....xo
The dating game lol
Lol Bob!
I saw Herb Alpert and the Tijuana Brass at the 1969 Ohio State Fair and have every one of his albums. What beautiful sounds !!
Fantastic music! It is and was always the greatest.
that's the 1st time I heard herb Alpert on Pandora
One of my all time favorite songs!!
i always wanted to see herb in concert but was to little could not get no one to take me he is my altime greatest entertainer (i just wish icould get a autograph cd or album from him i lost all of my herb alpert albums in house fire in 2007 but listen on pandora for his great sound!!!!!!! ! ! !
4 Lasagnas, 2 Bagels and 1 American Cheese. Here I always thought they were Latino's. Great stuff
Saw him in concert in Lincolnshire IL at Viper Alley - and he autographed my Whipped Cream album!
I was in Kindergarden when whipped cream and other delight came across my horizon and can I say the cover made an impact I also played this album for my wife on our first date definately covers some history in my life, now we listen to it on album night in the basement
andreacervin i
if u like Trumpet, he's the BEST....and then some
this music reminds me of my dear, departed dad as I thought it was so risque with the album cover with the naked lady covered in whipped cream.....
I love Herb Alpert's music, always did, always will!
I like this song
Great, great music, Why does God give us such wonderful people who can make such music??????
My dad had this album and I thought the cover was so risque as a child! How things have changed
How can you not love Herb Alpert? When I was a kid we took my friends Dad's lps and put them on 45 rpm was like Benny Hill.
Was this also theme music for a show? Newlywed game?
gabesenior9
I'm in the process of converting all of my HA and TTB to MP3's. One cannot ignore how beautiful music this is at any time and for any age.
Makes you wanna get out of your recliner and dance all over the living room. Yes? Seguro que, hell yes!!
joylady90056
I love Herb Alpert's music! Looking these album covers brings back so many good memories!!!
cah.pandora
Could any music be better for those cheap little AM radios we listened to back then?
My first memories of hearing music in my house was listening to Herb Alpert and the TJB! Tremendous sound then and now!
Unforgetable , Great Theme Song. Brings Back Those wonderfull Memories. Herb Albert & The Tijuana Brass.
Herb was one of the best ever, and I still listen to him on CDs in my living-room, truck and on my lap-top. He influenced another great south-of-the - b o r d e r group: 'BAJA MARIMBA BAND' - check them out, you won't be disappointed . I have 'em as a station on Pandora.
Love it!
only I can say its a music to enjoy ever and ever
Herb Alpert is one of my favorite artists
There is an animated short called Origami, which has Spanish Flea as the background music. It's quite funny, and fused the two together in my mind permanently.
jeanjacque3
Given what was going on at the time (civil rights struggle, cold war politics, aparthied, vietnam, the ongoing decolonizati o n of Africa) there is something a little "mindless" about this music.
Love this song. I remember hearing it for the first time when my Dad let me be in charge of the radio on a car trip.
is it bad that it cracks me up? i still legitimately like it...
There is something about Herb Alpert's that stirs my soul.
danquinta
One of the BEST!!!!!!!
christina120 0 9
I grow up listening to him. ahh.. the memory's
one of the alltime best
gpbilodeau
Incredible, innovative musical artistry.
jeanrhunter
Great all-around entertainer. . . . . e n j o y hearing this music again.
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