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Chingo Bling

By selling mixtapes and CDs straight out the trunk of his car, Houston rapper Pedro Herrera III rose to prominence in the Southwest and among Latin rap fans doubling as the Mexican/Chicano self-parodying alter ego Chingo Bling. Donning the stereotypical getup of a vaquero (Latino farmhand) -- cowboy ostrich boots and oversized belt buckles -- Chingo personifies his fun-filled, Spanglish lyrics and rap music jokes, sporting aliases like the Ghetto Vaquero and the Tamale Kingpin. Herrera's family emigrated from Valle Hermoso, Tamaulipas, Mexico, to Houston, TX, where Herrera was born. To keep him away from the city's turbulent city life, his parents sent him away to the prestigious Peddie School, a private boarding school in New Jersey, on a scholarship. He returned to Texas to attend Trinity University in San Antonio, majoring in marketing and business administration. While at Trinity, he first concocted the Chingo Bling persona as part of an on-air routine for his disc jockey gig at the KRTU student radio station.

Herrera first began selling Chingo mixtapes around 2001 at local stores, flea markets, and wherever else in Texas he could find an audience. His big break came when he seized the opportunity to appear on Power 106's Pocos Pero Locos show in Los Angeles. The syndicated show got his music played throughout the Southwest on Chicano rap forums. Self-released on his own Big Chile Enterprises label, his first album, 2004's The Tamale Kingpin, was heavily anticipated, but by the release of his second album, the following year's 4 President, Chingo had become a regional star. His record sales did not measure up to breakthrough artists on major labels, but his comedic appeal garnered widespread attention, including features on MTV and Telemundo as well as in several hip-hop publications. Some of the attention, however, came from critics who thought of him as just a Latino version of a black Sambo, a racist caricature of Mexican/Chicano culture. And it didn't help that Herrera's Big Chile imprint was also producing products like Chingo bobblehead dolls and hot sauce. Nonetheless, the local hoopla over Chingo translated into a heated contract bidding war among major labels like Bad Boy, Universal, Capitol, and Atlantic. Asylum/Warner won out, signing Big Chile to an $80 million distribution deal in 2006.

Amidst the rising tension concerning the influx of undocumented Latino and Latina immigrants in the late 2000s, Herrera switched the title of his 2007 Asylum debut from Welcome to the Border to They Can't Deport Us All. His concerted promotional effort (which included erecting a billboard of the album title in Houston) drew out all types of backlash from national conservative pundits and local citizens alike. In addition to receiving several death threats, his father's tamale truck, brandishing the album promotional ad, was vandalized, shot at, illegally towed, and then, finally, stolen. They Can't Deport Us All debuted at 11 on the rap charts, containing features from Baby Bash, Pitbull, Paul Wall, and Mistah F.A.B. ~ Cyril Cordor, Rovi
full bio

Selected Discography

Comments

HTOWN N**GA
Rep the south side n**ga
Omg I love chingo bling. ❤️��
TEXAS N**GA!!!!
KEEP EM ROLLING. ...........
So real Mexican s**t right here
Follow shitttt follow back
I'm sippin on tha Texas tea mane and smokin on tha Cali green... Mexicanz takin over
This bro aint south side....forg e t t i n g my son...negga has me zenaida Leon...Other neggas dont respect my door me snd shania are here my krib.. as m loving you SPM neggas with cuban related spread dont begging for mtf bread
Respect SPM Am tha bruja that cries negga dont let m o more lifes go to tha sky
Contact other roosters. If ya neggas so blessed love Mexican violence neggas am tha one crying when we loose a live
He hella sexyy its lik dixx Nd lik dat #brown pride N**ga! ^~^
Just talkin about this dude...this Mexican is a f**kin genius.
����Pedro for president! It's the ghetto vaquero!! Chingo bling.��
Vote for kleto...
I
CHINGO AND LUCKY R DA S**T IN SPANISH THERE DA CACA ALL THERE MUSIC IS COLD THEY GO HARD
damn right..loco. . . . Viva la Raza!!!
f**k all you Mexican haters!!!!
Bahahahaha!! ! ! _ _ . . .
Mexican power viva la raza
520 AZ SOUTHSIDE FO LIFE Y QUE PUTOS
Fk you wagstastic fkn little p**o
Lol all I could do is laugh. If we were gonna do anything. We would have did it already. Sad but true. Our grandpas didnt even fight. But then again. We were dumb and just didnt know what was going on. Well that better be the Fucken answer. We said f**k it. Call it New Mexico And now what
They can't deport us all. lol!
Wagstastic f**k u and your heavy metal crap go f**k yourself viva la raza homi mexican will take over the world some day homeboy just watch
Love this P**o ey!!! Just listening him makes my days a lil BETTER =•}- love u ArturoQ love u reminds me of our good times together tu GORDIS Marybel ..!
swag a** mexican
Chingo bling swags with boots
Este hale esta bien pendejo viva la raza if you meskin I got love for you homes Laredo 956
Wagtastic doesnt know what the fuk he talkin about i bet chingo is your daddy punk a** b**ch. Chingo bling all the way p**o face
P**che roger pendejo che - mayate hijo de m**rda no te metas con los chicanos wey te mochan la lengua nomas pa ser un taco de barbacoa p**o. Taco de lengua pa la cruda che culero
Wagtastic like to suck black rappers dick cuz he a hater hispanic latinos all day everyway b**ch
Orale wey
VIVA CATRACHOS!!! !
Chingo swagg....... . . .
Abasolo tamaulipas best belive!
Por favor belive it!
FUNNY ITS LIKE THE MEXICAN VERSION OF MONEY ANDA POWER
LOCOREDO
THAT P**CHE GHETTO VAQUERO
THIS BOY ROLL HARD WHENS THE NEXT LP CHINGO TIME FOR A CHICANO TO PLATINUM..
The Versace Mariachi
oRale wey orale wey slanging masa la crack...they cant deport us all F*Ck aZ law Go head Vaquero
slangin masa like crack!!! lol
Tamale power
chingo bling culeros, tha # free stylelero, you mit know him from el grupo los triyleros!!! ! ! ! ! ! ! ! ! !
... I LOVE TAMALES
you that chongo bling is funny rap that hes funny well you know what....it aint no joke loke ....were are strivin ti stay survivin the only way i make through these ending days by listening to people like chingo cuzi can relate to exactly what he spits up i mean spits out..you know what i mean aye!!!!!!!!! ! i will support this foo 100% but if he needs some feria well that different nuhhh!!!!!!! ! ! ! ! ! l o l
th world needs a chingo bling because haters are trying to take over like aliens from mars mexrap in my opinion might be a major player in balancing out the recession but first we must focus on the haterism we cannot let it get out of hand but we cant terminate either because you may not realize but haterism plays a critical role in paper makin so now i leave you with this chingo! continue to wreck s**t for us that are gonna be down. and for the ones that aint que chupen un chooby-doo si no fla
bytch b**ch
este we y slap.. thIs MAdAfUkA SlAP on MAMAs Tho east oakland 510
Wow, I can't belive what angry people did to his dad's truck.
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