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The Association

The Association was one of the more underrated groups to come out of the mid- to late '60s. Creators of an enviable string of hits from 1966 through 1969, they got caught in a shift in popular culture and the unwritten criteria for significance in that field and never recovered. The group's smooth harmonies and pop-oriented sound (which occasionally moved into psychedelia and, much more rarely, into a harder, almost garage-punk vein) made them regular occupants of the highest reaches of the pop charts for two years -- their biggest hits, including "Along Comes Mary," "Cherish," "Windy," and "Never My Love," became instant staples of AM play lists, which was a respectable achievement for most musicians at the time. That same sound, along with their AM radio popularity, however, proved a liability as the music environment around them changed at the end of the decade. Additionally, their ensemble singing, essential to the group's sound and appeal, all but ensured that the individual members never emerged as personalities in their own right. The Association was as anonymous an outfit as their contemporaries the Grass Roots, in terms of any individual names or attributes, despite the fact that both groups generated immensely popular hits that millions of listeners embraced on a deeply personal level.

The group's roots go back to a meeting in 1964 between Terry Kirkman, a Kansas-born, California-raised music major, proficient on upwards of two dozen instruments, and Jules Alexander, a Tennessee-born high school drop-out with an interest in R&B who was a budding guitar virtuoso. Alexander was in the U.S. Navy at the time, serving out his hitch, and they agreed to link up professionally once he was out. That happened at the beginning of 1965, and they at once pursued a shared goal, to put together a large-scale ensemble that would be more ambitious than such existing big-band folk outfits as the New Christy Minstrels and the Serendipity Singers. The result was the Men, a 13-member band that played folk, rock, and jazz, who earned a spot as the house band at the L.A. Troubadour. The group's promising future was cut short, however, when the group's lineup split in two after just a few weeks with seven members exiting. The remaining six formed the Association, the name coming at the suggestion of Kirkman's wife Judy.

Ted Bluechel, Jr. was their drummer, Brian Cole played bass, Russ Giguere was on percussion, and Jim Yester, brother of Easy Riders/Modern Folk Quartet alumnus Jerry Yester, played rhythm guitar behind Alexander. Each member was also a singer -- indeed, their vocal abilities were far more important than their skills on any specific instruments -- and several were multi-instrumentalists, able to free others up to play more exotic instruments on stage. The group rehearsed for six months before they began performing, developing an extremely polished, sophisticated, and complex sound.

The Association shopped itself around Los Angeles but couldn't do any better initially than a single release on the Jubilee label -- their debut, "Babe, I'm Gonna Leave You," wasn't a success, nor was their subsequent 1965 recording of Bob Dylan's "One Too Many Mornings" on Valiant Records, which was an early folk-rock effort that was probably a little too complex for national exposure -- though it got decent local radio play in Los Angeles. The group came completely into its own, however, with the recording of the singles "Along Comes Mary" and "Cherish."

The recording of those songs was to set a new standard in the treatment of rock music in America. As Ted Bluechel recalled in a 1984 Goldmine article by Marty Natchez, the voices were recorded at Columbia studios, while the instruments -- played by Terry Kirkman and Jules Alexander, plus a group of studio musicians -- were cut in an improvised four-track studio owned by Gary Paxton. Those two songs, and the entire album that followed, revealed a level of craftsmanship that was unknown in rock recordings up to that time. Producer Curt Boettcher showed incredible skill in putting together the stereo sound on that album, which was among the finest sounding rock records of the period. The fact that most of the members didn't play on their records was not advertised, but it was a common decision in recording in those days -- Los Angeles, in particular, was home to some of the best musicians in the country; they worked affordably and there was no reason to make less-than-perfect records. Even the Byrds, apart from Roger McGuinn, had stood on the sidelines when it was time to do the instrumental tracks on their earliest records, although this sense that the Association's music was a "production" rather than the work of an actual band probably helped contribute to their anonymity as a group.

Considering their lightweight image in the later 1960s, the Association made a controversial entry into the music market with "Along Comes Mary" -- apart from its virtues as a record, with great hooks and a catchy chorus, it was propelled to the number seven spot nationally with help from rumors that the song was about marijuana. No one is quite certain of what songwriter Tandyn Almer had in mind, and one wonders how seriously any of this was taken at the time, in view of the fact that the song became an unofficial sports anthem for Catholic schools named St. Mary's. "Cherish," a Kirkman original (which was intended for a proposed single by Mike Whelan of the New Christy Minstrels), was their next success, riding to number one on the charts. Among the most beautiful rock records ever made, the song has been a perennial favorite of romantic couples for decades since. The group's debut album And Then...Along Comes the Association reached number five late in 1966.

It was just at this point that the exhaustion that came with success and the avarice of their record label, along with a couple of artistic and commercial misjudgments, combined to interrupt the group's progress. Their next single, "Pandora's Golden Heebie Jeebies," was not an ideal choice as a follow-up to one of the prettiest and most accessible rock records of the decade, reaching only number 35, and "No Fair at All," the next single, also fared poorly. Equally important, the group was forced to rush out a second album, Renaissance (produced by Jim Yester's brother Jerry Yester), while they were honoring the burgeoning tour commitments attendant to a pair of huge national hits. It was also during this time that Valiant Records, including the Association's contract, was absorbed by Warner Bros. Records.

A major personnel problem also arose as Jules Alexander, one of the core players in the group, decided to leave. He headed off to India, where he spent most of the next year. He returned in 1967, intending to form his own group, which never got off the ground. In the meantime, the Association recruited multi-instrumentalist Larry Ramos of the New Christy Minstrels to replace Alexander. The group's lineup change coincided with their getting access to a song by Ruthann Friedman called "Windy." Another number one single, it was tougher to realize as a finished work, cut over a period of 14 hours with Friedman and Yester's wife, arranger Cliff Burroughs, and his wife, along with numerous others, all singing with them.

Insight Out, their third album, was a tough one to record as well. Initially to have been produced by Jerry Yester, it fell apart after it was half done when the group became unhappy with the sound and shape he was giving it. Instead, they turned to Bones Howe, an engineer and producer (most noted for his work with the Fifth Dimension, among many other popular acts), who finished the album with them. Insight Out was a better album than Renaissance, with pop, folk-rock, and hard rock elements that hold together reasonably well, although its audio textures lacked the delicacy of the group's debut long-player. The album's two hits, "Windy" and "Never My Love," were among their most popular and enduring records and helped drive sales of the 12" platter. The final track, "Requiem for the Masses," which featured a Gregorian chant opening, was a strange song mixing psychedelia and social commentary -- its lyrics were a searing social indictment, originally dealing with the death of boxer Davy Moore (Bob Dylan had written a song, very little known at the time, on the same subject four years earlier).

Immediately prior to the release of Insight Out, the group played the most visible live gig in their history, opening the Monterey International Pop Festival. The group didn't seem absurdly out of place, in the context of the times, on a bill with Simon & Garfunkel, the Who, Jimi Hendrix, Janis Joplin, Eric Burdon and the Animals, and the Mamas & The Papas. It was an ideal showcase, and as the tapes of the festival reveal, the group was tight and hard that night, their vocals spot-on and their playing a match for any folk-rock band of the era -- Ted Bluechel's drumming, in particular, and Larry Ramos's and Jim Yester's guitars are perfect, and even Kirkland's flute came out well on stage.

Had any part of their Monterey set been released, it might've helped correct the image that the Association were rapidly acquiring of being a soft, pop/rock group. Instead, their performance took some 20 years to see the light of day and longer than that for a pair of songs to show up on CD. The group's next album, Birthday, was a departure from its three predecessors, their attempt at creating a heavier sound. It was around this same time that they cut the single "Six Man Band," a very nasty critique of the music business written by Kirkman. The measures that the group took to change its image came too late -- Birthday fell largely on deaf ears when it was issued in 1968, and the singles "Six Man Band" and "Enter the Young," the latter a re-recording of a song that highlighted their debut album, charted only moderately well.

Warner Brothers' release of a greatest hits album in 1969 boosted the group's album sales and consolidated the audience that they had, but did nothing to stop the rot that had set in. By 1969, the sensibilities of the rock audience had hardened, even as that audience splintered. Suddenly, groups that specialized in more popular, lighter fare, usually aimed at audiences outside the 17-25 age group, and especially those with a big AM radio following, such as Paul Revere & the Raiders and the Grass Roots, and the Association were considered terminally out of fashion and uncool by the new rock intelligentsia. If they got mentioned or reviewed in the pages of Rolling Stone, Crawdaddy, or Circus magazine, it was usually for a lark rather than in a fully serious context. They were usually lumped together with bubblegum acts such as the 1910 Fruitgum Company and the Ohio Express and represented the kind of music you left behind (especially if you were a guy) once you got out of ninth grade, if you had any intentions of being considered cool.

One positive development was the return of Jules Alexander to the lineup in 1969, which turned the group into a septet and gave them the services of three talented guitarists. The group's Goodbye Columbus soundtrack album, which included incidental music from the film of that name composed by Charles Fox, was the kiss of death for the group's credibility, regardless of the musical merits of their work. It was one thing for movies like Easy Rider to make use of music by the likes of the Byrds -- that was part of a new wave of filmmaking -- but as a film, Goodbye Columbus was a piece of Hollywood product. Coming out in the same year that Woodstock took place, it spoke volumes about where the Association was in relation to music and audiences.

By 1970, the group's biggest hits, dating from 1966 through 1968, were safely ensconced as oldies. The very fact that the Fifth Dimension and David Cassidy were to soon enjoy fresh chart success with re-recordings of "Never My Love" and "Cherish," respectively, didn't help their image among rock tastemakers. The Association Live might've redeemed them as a concert act, but for a major miscalculation, recalled by Terry Kirkman in the Goldmine article -- the recording, done in Salt Lake City, UT, without allowing time for the members to adjust to the city's mile-high altitude, resulted in a lot of flat and raw singing (and playing by Kirkland on his recorder and other wind instruments) and, coupled with the inevitable leakages involved in most live rock recording, yielded a very poor body of songs, some which were redone in the studio after the fact. Regardless of the tinkering, this couldn't make a good album and The Association Live wasn't.

Warner Bros. released one more album, Stop Your Motor, which reached number 158 on the charts. At around that time, relations between the label and the group's manager deteriorated, and both sides parted company in 1971. Clive Davis, the president of Columbia Records, signed the group to his label. The resulting LP, Waterbeds in Trinidad issued in 1972, peaked at number 194. The group soldiered on, availing themselves of their lingering fame for their early hits, working into the following year.

The death on August 2, 1973, of bassist Brian Cole, as a result of a worsening drug habit, portended the breakup of the original core membership of the Association. Kirkman stepped back from the music business, while Jules Alexander formed a group called Bijou that got one promising single out through A&M Records. Ted Bluechel kept the group going with Jim Yester and Larry Ramos, adding other players like Ric Ulskey. After running out their string on stage, Bluechel, the last original member, began leasing the group name out, thus allowing oldies tour packagers to send out a version of "the Association" without any of the original members to play shows. That ultimately came to haunt the group as those rights proved somewhat hard to withdraw for a time, and bogus versions of "the Association" turned up on and off into the 1980s. The legitimate, original group members, including Kirkman, Alexander, and Bluechel, resumed working together in various combinations on the oldies circuit in the 1980s. In 1981 and 1982, the group even briefly hooked up again with their first producer, Curt Boettcher, to record a pair of singles for Elektra Records. Their work since the early 1980s centered largely on re-creating their classic recordings on stage and in the studio.

The Association's history on CD, at least in America, is virtually non-existent. Warner Bros., which has seen fit to do enhanced digital remasterings of Harpers Bizarre, the Everly Brothers, and Ry Cooder, has only ever issued a poorly mastered domestic CD transfer of the Association's greatest hits album. In Japan, however, all of their Warner Bros. albums (including a much-expanded version of the greatest hits collection) have been released in state-of-the-art high-resolution digital sound, with bonus tracks included, and packaging that recreates the original art and reprints the lyrics. ~ Bruce Eder, Rovi
full bio

Selected Discography

Comments

lcaban27
Love the song, but all I can think of is the Sesame Street spoof when I hear it.
My brother-in-l a w left this 45 with a single rose as a gift to my sister who was going through cancer treatment and was feeling ugly and depressed. I think of that every time I hear this beautiful song.
IT great song but my best song was is Cherish I love that song so much and it bring back those memories!!!! ! !
gaterview
R.I.P. Larry Ramos. Finally got to see them 2 years ago with Larry.
The Dick Panthers are better.
napa2kamiah2 0 0 9
The Association played recently in a small tucked away town in North Idaho called Grangeville. It was a FAREWELL to Larry Ramos, as he retires. All the proceeds went to the American Cancer Societys 2014 Clearwater to Salmon Rivers Relay for Life to be held later in the summer July 18th in Kamiah ID. It was a life time experiance to sold out crowds. THANKS ASSOCIATION will always treasure the memory
woliva0002
A lot like the Beatles
Don't read this because it actually works. you will be kissedon the nearest possible Friday by the love of your life.however if you don't post this you will die in 2 days.Now you've started reading so don't stop.this is so scary put this on at least 5 songs in 143 minutes. When done press f6 and your lovers name will come on the screen in big letters. This is so scary because it actually works.
maudieqarhxd c 9 8
I love this type of music. Wow it sounds so relaxing.
frank594
Enter the Young was my anthem. For better or for worse, it served me well. I still get pumped up when i hear it.
mmlock2
Had this played at our wedding...
dntpurser
everything that touches you-unreal harmonie for the period-liste n to on a good stereo-WOW-- NHRA caffey...... . . .
My dad gave a 45 record of this song when I was 7. Sweet tune.
cmyers3402
Incredible talent - try Pandora's Golden Heebie Jeebies
kvons1
Good group of the times--on the mellow side of the fence.
I first heard them when I was a cadet at the USAF Academy, and they actually did a concert at Arnold Hall. One of my favorite bands of all time.
Haved enjoyed the Association since grade shcool, and in the early seventies bought their album called The Association, which had a number one local hit on hit. Saw them in concert in the '72 or '73, at our college fieldhouse. Have always enjoyed them.
I have liked the Association since I was six!
You forget to mention their eponymously named album, featuring Goodbye Forever (the original Goodbye Columbus title song. It contains a mixture of cuts of different styles. I saw them in concert several times, and they were pretty impressive for recreating the harmonies and complex instrumental parts of the original records. One of the few groups that could compete with the harmonies of the Beachboys and Mamas and Papas
blond1melody
More people should cherish their dreams...
Yo, Bryan, get used to it. Hell won't be any better.
Underrated classic soft rock
How is sophisticate d pop music bubble gum??? These guys are great.
These guys were great! Even in the middle of the drug crazy late 60's their music was still respected by a ton of people. If you call Love songs pop music then maybe you are better off listening to the now dead Frank Zappa.
If suck had another name, it would be The Association. I just listened to Cherish a song that takes me back to my childhood. I can smell scotch, unbathed men in colorful polyester bowling shirts and the stench of self indulgence and drunken bravado. The Association is to bubble gum music what sugar is to a candy store.
Oh, so true, bobonnit.
THIS SOME GIVES ME CHEST PAINS...
yrace
Just caught them with the Cal Phil at the Disney Concert Hall. They were outstanding. Kirkman was in the auidence. They took me back, but still sounded great. Very nice sound.
Insight out is clearly the best album from the Association
These guys are so underrated for there time. They had so many hits, but nobody really remembers them... Poor association. I love these guys :)
dulcejen
Never My Love........ I can't get enough of listening to this song! :)
Couldn't agree with you more. I was introduced to Names, Tags, Numbers & Labels in the mis '70's and some 37 years later, I still get emotionaj when I play it. - Sharky2803 -
I never get tired listening to the The Association. I was a teen when I began listening to them (loved much . . Never My Love). Now that I am 61, I still listen to them with the same admiration.
This was our wedding song,and my ring tone on my wifes' phone
The Association will be one of the best musical groups of all time. Great sound and perfect lyrics.
beauarthur
I will never forget The Association coming onto the scene with Along Comes Mary, listening to them and dancing at a high school party. I saw the The Association live, twice. I remember seeing their stationwagon with N.Y. plates sitting outside the building they were playing at, mid 60's, Indiana University.
Later, running into them with my woman in Salina, Ks., while in the army at Ft. Riley.
The Association are special, then, and, now.
aprylwime
I wanted to get married to this song when I was kid up until.....40 :-)
cliff 43723
They played two gigs at Crescenta Valley High when I was a senior. I've been a fan ever since.
anderjim
I remember hearing Cherish on AM radio in the 1960's before FM became big. There was something about the innocence of their music and AM radio
spartanfan34 5
This is a great song that still endures.
roblin0
One...of...t h e . . . g r e a t e s t . . . s o n g s . . . e v e r .
dliebert165
Any Association brings back many memories! I love them all.
hhrothman
Tell your cousin He and the group were a favorite of a lot of people ....glad an anthology came out
one of these dudes is my cousin. see how my names yester
I saw them this past december and they were wonderful.
tinytot73054
Absolutely the best!!
lsboz
I love this song!
I'm a kid from today, 26 years old, and I know if it weren't for The Association we wouldn't have many of the folf rock bands we have today. Not all of us kids are lost.
You know we sound just like our parents did, don't you?
richard_bera r d i
Love this song
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